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How to automate a YouTube clips channel with AI: the 7 steps, by hand and by agent
The full process behind a medium-form highlights channel: verification, source intake, transcription, clip identification, pacing, CTA placement and scheduling. How I do each step in Premiere, and how my system published three clips in 35 minutes.
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How to develop taste in the age of AI: study the greats, learn the words, notice everything
Taste comes from consumption: study the best work in your craft until you can name what you see, read what the masters wrote, and notice things. Why vocabulary is what lets you direct AI, and the Florence stone Steve Jobs put on Apple Store floors.
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What is Grok Bot? xAI's always-on AI agent, and what to automate with it first
Grok Bot runs on its own cloud computer and keeps working without a prompt. How that differs from ChatGPT and Claude, where OpenClaw fits, which tasks belong to an always-on agent, and the brief for a daily industry news scout.
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You can't automate what you can't articulate: the articulate economy, explained
An AI agent can only do a task as well as you can describe it. Nicolas Cole's line, why generic outputs mean a generic brief, the five-part structure for articulating a task, and how the same skill makes you better at delegating to people.
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How to use AI to go viral on social media: research ideas, not scripts
Asking AI for a viral script gives you the average of the internet. Ask it to research the idea instead: 99% of virality is the idea, the two kinds of ideas that spread, the emotion test, and the six-step research prompt we run for clients.
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Why API access matters when you use AI agents (even if you can't define an API)
An API is how an AI agent you control operates the software you pay for. What that means in plain terms, how to check a tool for API access in five minutes, and two real examples of good APIs with gaps.
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How I schedule social media posts with Claude and Zernio
I type one sentence and Claude schedules the video to Instagram, LinkedIn, YouTube and X. How Zernio's unified API makes that possible, the six setup steps, what each platform receives, and the mistakes that cause double posts.
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The most valuable skill in the age of AI: communicating what you want built
AI gives everyone a Wozniak-level builder on call, so the scarce part is the Steve Jobs part: knowing what should exist and saying it clearly. The wordcel and shape rotator meme explained, plus five habits for briefing an AI builder.
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Social media post descriptions for SEO (they won't make you viral)
Descriptions don't decide whether a Reel goes viral, but Google now indexes Reels, Shorts, TikToks and LinkedIn posts, and AI models quote them. The five-line description format that gets a dentist or tax lawyer found, and the AI skill that writes it from a transcript.
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Should you repost your content? Yes, and here's why
A typical Instagram post reaches roughly 3 to 4% of your followers, so the same idea two weeks later lands on new people. How often to repost, what to repost, and the one Reels re-upload case Instagram says it may bury.
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Can AI edit videos like a human editor? Not yet.
I spent hours teaching GPT-6 Astra to edit in Premiere Pro and it got 80% or 90% there. What AI already handles, what still needs a senior editor, and why training a human is still cheaper as of September 2026.
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The easiest content strategy for high-ticket services: answer one customer question on camera
Treat content as your sales conversation at scale. A five-step process for turning the questions, faulty beliefs and stories buyers already bring you into short videos, plus the River Pools case that proves it works for expensive products.
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